As an example, we used the trailer of the Da Vinci Code. This is a film made in 2006 by the institutes of Columbia Pictures and Imagine entertainment. The institution that will be funding this is featured at the start of the trailer. It helps to establish who was involved in the creation of the film.
It was directed by Ron Hammond which led to more people being interested in watching the film. It also involved a famous actor who is Tom Hanks. This would lead to a larger fan base being interested in watching the film and seeing what the trailer has to offer.
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